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Will Colahan's avatar

For the NBA, the problems always boil down to the schedule. But it's hard logic to sell to owners: cut games now to grow long-term, because you're immediately losing gameday revenue and fewer TV slots to sell. The bet is less at higher quality will draw more fans in, but that requires short-term sacrifice, which owners aren't willing to make. Cutting a schedule back is also very counter to what every other sport is doing.

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